The opening of first Burger King in Kunming has been much on the mind of many a GoKunming user for more than a month. We contacted the people responsible for bringing the fast food chain to the Spring City and got the lowdown on exactly when, where and how the first outlet will open.

We found out that the franchise will be throwing a party on February 22, in downtown Kunming and has plans to break ground three more restaurants in town. The opening ceremony for the first of these franchises will be held in the square outside the new Burger King Golden Eagle Mall location and is planned to last roughly 90 minutes.

Grand opening

Beginning at 10am the store will hold its grand opening. After a brief ceremony, members of the Burger King management group will give speeches. Immediately following the addresses, there will be a live musical performance until roughly 11am, when a Whopper-eating contest will be held.

Whopper competition

To celebrate the opening of Burger King, the company is sponsoring a hamburger-eating contest. Eighteen participants will publicly vie for a grand prize and the coveted title of Kunming's most competitive eater.

The eating contest will be divided into three rounds. Each will feature six participants attempting to consume as many Whoppers as possible in three minutes. The winner of each round will be crowned co-champion of the contest and awarded a year's worth of free Whoppers — one a day, for 365 days.

Burger King has reserved six spaces in the contest for GoKunming users. If you would like to participate, follow the directions below.

First, share this article, including its top image, on social media outlets such as Facebook, LinkedIn, Google Plus, Weibo or Qzone, where it is publicly visible. This can be done using the share buttons located at the bottom of this article or by going directly to the site of your choice. Next, send us the link to where you shared the article, as well as your full name and current phone number, to the GoKunming contact form.

Contest participants will be chosen at random. To be considered, submissions must meet the above contest requirements. Winners will be announced in the comments section of this article on Friday, February 21, and notified directly.

Giveaway

GoKunming and Burger King are also happy to announce we are offering a further promotional giveaway. Anyone who follows both GoKunming and Burger King Kunming's WeChat Official Accounts will be eligible for free prizes.

Starting February 22 and running through March 8, Burger King customers can simply follow the two WeChat accounts, go to Burger King and show the cashier they are following both businesses on their mobile phones. The first week of the promotion, patrons who do this will receive a ten yuan coupon and a soda free of charge. During the second week, customers will receive a free soda.