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Yunnan sets up 1st tourism marketing agency in Europe

Yunnan promotes tourism in Switzerland, Hungary and Austria recently since the province aims at tourism cooperation and exchange with regions in central Europe.

Yunnan has set up its first tourism marketing agency in Europe, in the hope of attracting more foreign travelers to the province which boasts its natural and cultural resources in China.

Over 60 representatives from agencies and tourism authorities attended the promotion meeting in Switzerland.

The delegation from the province in their tourism promotion trip to Europe also visited National Tourism Authority in Hungary, China-Hungary Cultural International Communication Fund, and other tourism service institutes.


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