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American Airlines has sky-high hopes in China

American Airlines Group Incthe world's largest carrierwill expand its presence in Chinawhereit expects to see revenue grow 67 percent this year.

The rapid rate of growth will result from adding flightsas the airlinewhich completed a mergerwith US Airways Group Inc in Decemberwill launch two new nonstop services from Shanghaiand Hong Kong to Dallas this summersaid Scott Kirbypresident of the new American Airlines.


American Airlines has sky-high hopes in China

Top 10 overseas travel destinationsfor Chinese riches 

American Airlines has sky-high hopes in China
 

Ready for take-off? 

Growth beyond this year will depend on gaining slots andflight rightshe saidbut the carrier hopes to grow by at leastdouble digits - in line with China's air travel market in recentyears.


With the new flightsAA will have five daily flights betweenChina and the United StatesAA only has a small share ofthe China-US air traffic marketbecause the former USAirways didn't have any trans-Pacific routes.

Asiaespecially Chinawill be one of the carrier's mostimportant markets.

According to the International Air Transport Associationtheregion's air travel grew 7.1 percent in 2013, almost 5percentage points faster than North America.

Although AA is the world's largest airlineit isn't the biggestin Asiasaid Chief Executive Officer Doug Parker.

The carrier is talking with Chinese aviation authorities aboutslots and flight rightsthough it wouldn't disclose details.

"There is a lot of room for growth in the trans-Pacific marketas we are small here," Parker said.

The competition in this market is certainly getting tougher.

On TuesdayAir China Ltd finished the upgrading of its fleet to all US destinationsand it will nowuse more advanced Boeing 777-300ER aircraft.

Hainan Airlines Co Ltd also plans to put its entire Boeing 787 Dreamliner fleet onto its NorthAmerican routes this yearThe 213-seat Dreamliner is the newest passenger aircraft in theworld.

AA is also using its new fleet as an advantage to compete with other players in the marketThecarrier has 567 aircraft on orderand it will use Boeing 777 family aircraft on its two new China-US routes.

Strong profitability is prompting carriers to invest in the marketexperts said.

"The China-US route is the most profitable route in the worldwhich is attractive for the carriers,especially when business is weak in other markets," said Li Xiaojina professor at the ChinaAviation University

US-based airlines have a 35 percent share in the marketand Chinese airlines have 25 percent,Li said.


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