Kunming Tourism Development Committee issued a report on tourism development of the city over the past half a year on July 15. Report showed that the tourism market of Kunming was reposeful and was not impacted by the newly-launched Tourism Law. Kunming received a total of 27.4063 million tourists from January to June, achieving a growth of 12.39 percent than that of the same period last year. The total revenue of the 6 months reached 27.533 billion yuan, growing 17.11 percent year on year.

According to the report, the number of traditional tour groups declined, yet number of one-day tour groups boosted in the first half of the year.

During the 6 months, Kunming received altogether 107,988 tour groups, dropping 1.47% year on year. However, the number of one-day tour groups reached 13,886, growing 33.07% year on year.

Besides one-day tour, vacation tourism is the other important engine that drove tourism development of Kunming.

The first half of 2014 saw several holidays including Spring Festival holiday, May Day holiday, Qingming Festival and Dragon Boat Festival. During these holidays, Kunming received 4.2283 million tourists, accounting for 15.43% among the total reception, and achieving a growth of 3.85% than that of the same period last year.

An analysis pointed out that traditional tourist products, routes and modes has gradually weakened to attract people as national economy has grown rapidly in recent years and people have travelled more frequently than before.

Moreover, travel information and tourist services have developed a lot in maturity and convenience, resulting in a surge in personalized travel mode, such as self-driving travel, independent travel, etc.

In order to better serve tourists, Kunming will speed up developing public service system of the city, and will improve consultation level as well as transportation services’ level in future.

Data showed that more than 100 million yuan were invested in constructing 7 important tourist projects in the first half of 2014. The 7 projects have cost a total of 3.49 billion yuan up to now, accounting for 84.02% of the total investment of all the tourist projects in Kunming.